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Why do athletes use PureSport?
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Why do Industry staff use PureSport?
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Why do the Defence Force use PureSport?
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Emergency Services

Why do Emergency Services use PureSport?
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PureSport  Advanced Nutrition & Hydration

PureSport is a great tasting electrolyte, carbohydrate and protein performance drink, designed to enhance performance by reducing muscle soreness, improving muscle repair and increasing endurance. Drink PureSport Workout during and PureSport Recovery after strenuous athletic activity.

PureSport™ Nutritional Performance Sports Drinks with Protein: Human Performance Labs™ develops superior nutritional performance sports drinks with protein for athletes of all types, from world class professionals to club sport amateurs and weekend warriors. Created by Dr. John Ivy, renowned Chairman of Health and Kinesiology at the University of Texas at Austin, PureSport Workout and PureSport Recovery formulas (patent pending) nutritionally enhance the human body’s performance during and after strenuous athletic activity.

PureSport complies with and exceeds the specifications and guidelines of all worldwide sports governing bodies. PureSport is manufactured at Dallas, Texas-based Custom Nutrition Labs, and is certified quality and compliance assured by Informed-Sports. PureSport products are tested for WADA banned substances by HFL, the world’s largest sports drug surveillance and research laboratory, with more than 40 years of leadership in doping control in sport.

Latest News

  • PureSport sponsors Yeppoon Triathlon Festival

    PureSport are excited to be sponsoring the Yeppoon Triathlon Festival, taking place later this year. PureSport are the official hydration partner for the triathlon which takes place on the 1st and 2nd of August 2015. The Yeppoon Triathlon Festival is … Read more »

  • MND – Going the Distance

    By Glenn Day On October 11 2014, I will be competing in the World Ironman Championships in Hawaii along with 2,000 athletes from over the globe. The triathlon covers a distance of 226.3 kilometres combining swimming, riding and running. For … Read more »

  • What's On?

    Check out the calendar below and visit the PureSport Australia facebook page to see what the PureSport team and/or our sponsored athletes are up to.


    31/1: Bribie Island Triathlon
    31/1: Hell of the West
    08: Caloundra Triathlon
    14/15: Kingscliff Triathlon
    15: Tri Pink Sunshine Coast
    22: TQ Aquathlon Champs


    1: Raby Bay Triathlon
    8: Bribie Island Triathlon
    15: Mooloolaba Triathlon
    29: QLD Sprint Distance Champs


    5: Just Tri It Race 1 - Caloundra
    12: Luke Harrop Memorial Triathlon
    19: Just Tri It Race 2 - Caloundra
    19: Raby Bay Triathlon


    3: Weet-Bix Kids - Townsville
    17: Weet-Bix Kids - Brisbane