Could you imagine a more picturesque way of experiencing a Sunday in September than to be part of the PureSport™ Kingscliff Triathlon – the first for the season! Swim thought the estuary into open water, cycle through the lush Tweed Valley and following the coastline on the run.

 In line with PureSport’s values of train harder, recover faster and unlock your performance potential, each competitor will receive a FREE gift – your own bottle of chilled PureSport™ Recovery to ensure that you feel great the morning after!

 Our priority is to ensure that every competitor is properly hydrated to give you the best opportunity for recovery. So if you are a competitor and would like to receive a chilled bottle of PureSport™ Recovery at the finish line to help you with hydration, muscle repair and recovery, email your first name and event name ‘PureSport Kingscliff Triathlon’ to daniellel@elliottaustralia.com.

 Why not make a weekend of it in Kingscliff and soak up the small community atmosphere and hospitality – great food, fantastic coffee and accommodation to suit every budget.

 Keep an eye out on our website after the event for action packed photo’s!

How does a sports drink formulation with a specific carbohyrate to protein ratio deliver better hydration during and after training than water or a carbohydrate only drink??   Protein in a workout drink – how does that work and does it really help at all? That is probably the question asked most frequently about PureSport. We’re all pretty well educated about needing protein to recover (via a protein drink or lean chicken or the chocolate milk standby!) but needing protein during exercise is still pretty new and somewhat controversial. So here is a summary of the outcomes of some recent research that supports the addition of protein in a sports drink formulation.    

The traditional approach of ‘carbo loading’ and water consumption has largely given way to electrolytes and carbohydrate containing beverages for ingestion during exercise. These beverages are designed to provide a steady energy supply to active muscles throughout an exercise session, but many provide only an immediate and acute energy boost leaving muscles without adequate energy supplies at critical moments. More studies have shown that consumption of a mixture of carbohydrates and protein can yield a better muscular performance during exercise and more rapid and complete muscle recovery after exercise.

 References
4. IVY, J.L, GOFORTH, JR., H.W., DAMON, B.M.M MCCAULEY, T.R., PARSONS, E.C., AND PRICE, T.B., Early post exercise muscle glycogen recovery is enhanced with a carbohydrate-protein supplement. J. Appl. Physiol. 93:1337-1344, 2002.

Too often, things that taste great are bad for you, and things that are good for you can sometimes taste pretty bad. PureSport is different – not only does it taste really good (Banana Berry is my favourite) but it’s also quite simply the best performing hydration and recovery product that I have ever used.

 During a recent training camp up in North Queensland, my brother and I completed 5 days of long, hard and fast riding in the heat, on poor roads and with a lot of climbing. PureSport Workout was the only drink we used (we each drank 2 litres per 100km of riding) and we were both amazed at how good we felt during and at the end of each day’s riding. We also drank a litre of PureSport Recovery after finishing every ride, and we both agreed that it was the Recovery that helped us feel fresh for the next morning’s start. As triathletes, we even spiced things up with a training run on Day 3 and we both cruised along at sub-4 minute per kilometre pace with almost none of the normal “dead leg” feeling that we used to get when running after big bike sessions.

 I have been racing for almost 20 years and I’ve tried many hydration and nutrition products in that time – I honestly feel that PureSport is far and away the best performing and best tasting product that I’ve used, and if you’re serious about training and competing in any sport, then PureSport is the best you can get. PureSport tastes great, gives you the protein you need to start and complete every session feeling strong, and it mixes quickly and easily: it’s no wonder Michael Phelps won 8 Olympic Gold medals drinking this stuff!

 Wes (and Ricky) Swindale

Proud to be fuelled by PureSport!

Ok, you have asked yourself “Why do I need a Sports Drink?” and “Can’t I just drink water?”

 We are constantly asked these questions at each event we have been to. There’s been a lot of research done into this question, especially how this impacts the body during endurance based activities. So in answering this one, we went to the Sports Dietitions Australia website and these are the key points around why they believe the right sports drink does hydrate athletes effectively and also helps improve recovery.

a. Before - Sports drinks may be used before an event to fine tune an athletes’ fluid and fuel intake. The carbohydrate tops up muscle glycogen fuel levels while the added sodium may reduce urine losses before exercise.

b. During - Sports drinks are designed for use during exercise for optimal fluid and fuel delivery. They can allow the athlete to perform for longer and more effectively in training and competition.

c. After - Sports drinks assist to meet an individual’s nutrition recovery goals by replacing fluids lost in sweat and also assist with refuelling to replenish muscle glycogen stores. To meet all recovery goals, the ingestion of sports drinks should be supplemented with other fluids that can provide additional carbohydrates, protein and other nutrients essential for recovery.

 References
3. Sports Dietitians’ Australia Fact Sheet Sport Drinks www.sportdietitians.com.au

 Upcoming Blogs

So we’ve talked about ensuring you maintain a balanced body chemistry, why the right sports drink is important and next we’ll talk about what happens within your body when you add protein to a sports drink that you use both during and after exercise.

 We’re always keen to hear your thoughts about this or anything on our blog so please feel free to share

Hi – While I have never contacted a company regarding their product, I feel compelled to do so about PureSport’s Recovery Drink.

I am 43 years old and just ran the NYC marathon three days ago.  I have been a runner for almost 20 years and over many years, running the NYC marathon eluded me due to over-training injury.  I accidentally discovered PureSport’s Recovery drink while shopping for GU gels in Sports Authority here on Long Island where I live.  I used it after each of my long training runs over the last few months and it is MIRACULOUS!!  I now tell everyone about it and everyone says I sound like an infomercial.

After each long training run, I drank the recovery drink within 20 minutes of finishing and I did not feel sore.  I felt so good that my husband was convinced to try drinking it after his weekly basketball games.  He is a retired FDNY, 51 years old, and usually after his weekly games, he can hardly get out of the car and is very sore the next morning.

But, drinking the recovery drink immediately after the game has been amazing for him.  He is still a little bit sore, he has had double knee surgeries, but it is such a stark difference from when he didnt have the recovery drink.  He is fine afterward and feels perfect the next morning.

I don’t think I have come across a product that has been so life-altering.  I want every amateur athlete to try it because it is truly great.

Thank you!

Suzanne Murphy

As history’s greatest Olympian, Michael Phelps earns an estimated $5 million a year by endorsing some of the world’s best-known credit-card, hotel and cereal brands. But his appearance as pitchman for a Texas protein-powder maker might go down in the annals of sports marketing as one of the most unusual deals ever.

Before he earned his eight gold medals and became a global celebrity at the Beijing Olympics, Mr. Phelps and three teammates agreed to endorse PureSport, a protein mix made by a tiny Austin, Texas, company that didn’t exist three years ago.

Check out the full article on PureSport in the Wall Street Journal!

PureSport products are a new class of Nutritional performance drinks with protein . They are great-tasting premium performance sports drinks with protein featuring whey protein isolate, antioxidants, electrolytes and natural sugars.

The Key Benefits of PureSport Workout and Recovery include:

• Highest available form of whey protein isolate
• Optimized, balanced nutrition
• Tastes great
• 1/3 sugar of other sports drinks
• Optimal carbohydrate-to-whey protein isolate ratio (2.67:1)
• Advanced hydration
• Antioxidants
• Workout and Recovery system
• Gluten-Free and Caffeine-Free

PureSport, a new class of work rehydration drink with protein, will feature on the front cover of the February edition of a national safety magazine, ‘Safety First – a Manager’s Occupational Health and Safety Guide’. This edition will also highlight the key benefits of PureSport for Australian workers and how this great tasting, internationally recognised protein based performance drink can offer sustained energy and alertness, leading to improved performance in the workplace.

Unlike other hydration drinks, PureSport’s unique combination of protein and both simple and complex carbohydrates provides sustained energy through advanced rehydration, allowing improved muscle endurance and reduced soreness after hard labour. Given PureSport contains one third the sugar of other formulations, it also helps avoid the sugar rush and crash cycle associated with some hydration drinks.

PureSport Workout is a water based premium performance drink also featuring Vitamin C antioxidants to promote a stronger immune system, added electrolytes to help reduce muscle cramping and PureSport Workout can be used before, during and after physical exertion and is especially beneficial for those working in extreme heat. Available in four great flavours, PureSport was developed for and used by elite athletes, including 14 time Olympic gold medalist Michael Phelps, but is extremely beneficial for everyone who needs to maintain energy and alertness at work.

Delivered in a convenient powder form, PureSport offers great value for money per serve and the knowledge that you are providing your body exactly what it needs every time.