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Emergency Services

Emergency service personnel face unknown challenges every day. Fire fighters, police, paramedics and SES are often faced with life threatening tasks each day. Your work can be dangerous, physically tiring and emotionally draining but you are still expected to make critical decisions and react quickly in difficult situations.

When you have had a tough shift and you know that you have to back up for work tomorrow, to face whatever physical and mental challenges come your way, you need a supplement you can depend on.

Lives can depend on your physical skills, endurance, alertness and decision-making ability. The PureSport two-part nutritional program is designed to enhance the human body’s performance during and after strenuous activity, to help you face up the challenge each day.

Energy

Sustained Energy

Emergency services workers know they cannot run out of steam on the job. A rural fire fighter battling a bushfire, a SES worker ferrying supplies across a flooded creek, a paramedic rushing to rescue an accident victim, you know you cannot stop for a break or complain about being tired. Lives depend on you and you have to dig deeper and deeper until the job is done. To achieve this, you’re going to need sustained energy.

Carbohydrate-only supplements deliver a short-term energy spike which quickly wears off. This dramatic drop can leave you physically and mentally fatigued, which is dangerous if you must remain alert and vigilant at all times.

PureSport Workout delivers energy to your body in the form of three carbohydrates – maltodextrin, dextrose and crystalline fructose. This energy is released quickly, maximising the usage of your body’s carbohydrate transporters from the gut to the bloodstream and ultimately the working muscles. These carbohydrates together with electrolytes and easily absorbed protein help to maintain your energy levels better.

PureSport has protein in the form of whey protein isolate, which acts like a reserve tank of fuel and reduces your body from dipping into its muscle stores of glycogen. This “glycogen sparing effect” maximises your body’s energy stores for when you need it the most.

The PureSport program will help your body fight muscle fatigue while topping up your liver and muscle energy stores. Research in a controlled, double-blind trial shows PureSport increases the “time to fatigue” by up to 35 per cent.  [ref. Ivy, J.L., Res, P.T., Sprague, R.C., and Widzer, M.O., “Effect of a Carbohydrate-Protein Supplement on Endurance Performance During Exercise of Varying Intensity”, Intl. J. of Sport Nutr. and Ex. Metab., 13:382-395, 2003.]

In an emergency, PureSport can also be used as a balanced meal replacement if you’re caught out in the field away from base. Its unique carbohydrate to protein ratio will not only refuel your muscles, it will help you feel full for longer, by delivering twice the energy per calorie compared to carbohydrate-only energy drinks.

Stength

PureSport’s unique carbohydrate to protein ratio has been scientifically tested to enable you to sustain your power output during strenuous activity.

PureSport Workout delivers protein to your straining muscles providing your body with the necessary building blocks to allow them to best adapt during physical activity.

PureSport Recovery, which contains even more protein, will continue this process after a workout, during the “Recovery Zone,” to help your muscles to repair and grow stronger and more powerful.

Using PureSport Workout and Recovery as part of your regular training program will help you to achieve optimal results and perform at your peak while minimising muscle fatigue and soreness.

Concentration

Mental Performance

You may be tempted to use high sugar drinks to top up your energy, especially those laced with caffeine. However, be warned, these deliver a short-term energy spike which will quickly wear off potentially leaving you struggling to stay alert during the “sugar crash”.

You need to be able to think clearly, concentrate and make good decisions. The protein in PureSport’s two-part program helps to promote mental acuity by smoothing out the highs and lows, often found in carbohydrate-only supplements.

Protein combined with a proven ratio of complex sugars such as maltodextrin and dextrose, evens out the sugar rush / crash cycle and ensures a ready supply of energy is always available on tap.

The PureSport system will also keep you hydrated, especially in physically strenuous, hot or cold conditions. Dehydration can be a major cause of impaired thinking. The electrolytes found in PureSport, such as magnesium, potassium and sodium, which are often lost through perspiration are essential for optimal nervous system functioning.

Refuelling

The two-part PureSport program provides the necessary “fuel” to keep you performing at your peak, no matter what your job throws at you.

The high quality carbohydrates in PureSport – dextrose, maltodextrin and crystalline fructose – will help replenish energy stores quickly but more than just carbohydrates are needed. That’s why PureSport contains a mix of essential electrolytes to replace those lost through perspiration, protein and a top-up dose of Vitamin C.

Drinkability

PureSport is a great-tasting drink with no chalky or milky after-taste, like many other rehydration products on the market. PureSport Workout and Recovery dissolve rapidly in water and is available in four great flavours – Banana Berry, Fruit Punch, Grape and Lemon Lime.

This great-tasting drink which will encourage you to stay hydrated throughout your shift. And as an added bonus it is also lactose, caffeine and gluten-free.

Performance

Muscle Fatigue

Emergency workers face many challenges on the job. The last thing you need to struggle with, on top of this, are tired and sore muscles.

By delivering carbohydrates directly to your working muscles, PureSport Workout provides quick accessible energy, maximising the body’s transport system, ensuring your body’s stores of glycogen within your muscles and liver are always topped while the whey protein isolate acts like a reserve tank of fuel.

By delivering magnesium, PureSport helps with protein synthesis, assisting to minimise muscle breakdown and maximise muscle adaptation and repair.

Muscle Repair

PureSport contains protein as well as magnesium to assist with the muscle rebuilding process.

The PureSport program provides a scientifically formulated ratio of whey protein isolate, rich in amino acids, providing the building blocks to encourage quick muscle recovery and adaptation. When your body is properly refuelled it will repair quicker, adapt better and allow you to perform stronger for longer.

The mineral, magnesium is used by every cell of your body and helps to keep bones strong and the nervous system functioning properly. It is critical as it helps the body to make the proteins which are important for muscular growth and repair. Magnesium is one of the electrolytes lost in sweat and it must be replaced.

Per serve, PureSport Workout contains 67mg of magnesium (35% of the RDA) and PureSport Recovery contains 136mg (70% of the RDA) to help kick start this muscle repair process.

So you’ll wake up the next day feeling ready to take on whatever the world throws at you!

Benefits

Supplement Benefits

The PureSport two-part nutritional program is scientifically formulated to provide readily available energy in the form of carbohydrates and essential electrolytes with longer-lasting energy in the form of protein.

Listed below are a few of the supplement benefits you can find in PureSport products.

Protein – whey protein isolate

The presence of readily available protein stimulates the release of the hormone glucagon and allows the body to more easily make use of fatty acids as an energy source, sparing glycogen. Whey protein isolate is recognised worldwide as one of the highest protein sources available to provide the correct amino acid profile to maximise human protein synthesis.

Carbohydrate – Dextrose, Maltodextrin & Crystalline Fructose

PureSport Workout and Recovery contain three different types of carbohydrates because the human body has three different carbohydrate transporters from the gut to the blood supply. This has the potential of tripling the uptake of carbohydrates.

Vitamin C

Multiple studies have found blood and plasma levels of Vitamin C to be less in people who exercise regularly. PureSport Workout contains 110% RDA and PureSport Recovery 520% RDA to address these deficiencies (based on a 2000 calorie diet).

Ref. Keith, R.E. Ascorbic Acid. In: Sports Nutrition Vitamins and Trace Minerals. Edited by Ira Wolinsky and Judy A. Driskell. New York: CRC Press, 1997, p. 29-45119-131.

Magnesium

Magnesium supplementation has been shown to improve cellular metabolism in those doing vigorous exercise. Magnesium also plays an important role in protein synthesis and the creation of creatine phosphate in the human body. It has also been linked to the prevention of muscle cramps and spasms. Other studies show magnesium is very important in cardiac function.  PureSport Workout contains 35% and PureSport Recovery 70% RDA (based on a 2000 calorie diet)

Ref. S. Golf, et al., Is magnesium a limiting factor in competitive exercise? A summary of relevant scientific data. In Magnesium (London: John Libbey & Company, 1993), pp. 209-220.

Electrolytes

As well as magnesium sulphate, listed above, PureSport Workout and Recovery also contain the essential electrolytes monopotassium phosphate and sodium chloride which are lost through heavy sweating. These electrolytes are essential for the human nervous system to function correctly, for muscle activity and alertness.