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Why do athletes use PureSport?
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Why do Industry staff use PureSport?
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Why do the Defence Force use PureSport?
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Emergency Services

Why do Emergency Services use PureSport?
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PureSport  Advanced Nutrition & Hydration

PureSport is a great tasting electrolyte, carbohydrate and protein performance drink, designed to enhance performance by reducing muscle soreness, improving muscle repair and increasing endurance. Drink PureSport Workout during and PureSport Recovery after strenuous athletic activity.


PureSport™ Nutritional Performance Sports Drinks with Protein: Human Performance Labs™ develops superior nutritional performance sports drinks with protein for athletes of all types, from world class professionals to club sport amateurs and weekend warriors. Created by Dr. John Ivy, renowned Chairman of Health and Kinesiology at the University of Texas at Austin, PureSport Workout and PureSport Recovery formulas (patent pending) nutritionally enhance the human body’s performance during and after strenuous athletic activity.

PureSport complies with and exceeds the specifications and guidelines of all worldwide sports governing bodies. PureSport is manufactured at Dallas, Texas-based Custom Nutrition Labs, and is certified quality and compliance assured by Informed-Sports. PureSport products are tested for WADA banned substances by HFL, the world’s largest sports drug surveillance and research laboratory, with more than 40 years of leadership in doping control in sport.

Latest News

  • PureSport sponsors Yeppoon Triathlon Festival

    PureSport are excited to be sponsoring the Yeppoon Triathlon Festival, taking place later this year. PureSport are the official hydration partner for the triathlon which takes place on the 1st and 2nd of August 2015. The Yeppoon Triathlon Festival is … Read more »

  • MND – Going the Distance

    By Glenn Day On October 11 2014, I will be competing in the World Ironman Championships in Hawaii along with 2,000 athletes from over the globe. The triathlon covers a distance of 226.3 kilometres combining swimming, riding and running. For … Read more »

  • What's On?

    Check out the calendar below and visit the PureSport Australia facebook page to see what the PureSport team and/or our sponsored athletes are up to.


    09: Robina Triathlon
    17: Triathlon Pink Melbourne
    31: Triathlon Pink Gold Coast
    31: Hell of the West 


    06: Queensland Tri Series Caloundra
    07: IRONMAN 70.3 Geelong
    13: Bribie Tri Series – Race 3
    21: Queensland Tri Series Raby Bay
    27-28: TreX X-Tri Series


    06: Tri Pink Brisbane
    06: Tri the Gong Tri Festival 
    12-13: Mooloolaba Tri Festival 
    19: Bribie Tri Series- Race 4
    19-20 Kingscliff Triathlon
    20: IRONMAN Asia-Pacific Champs


    03: Triathlon Pink Sydney
    9-10: Gold Coast Triathlon
    23-24: Penrith Triathlon